The Manpower Employment Outlook Survey for the first quarter of 2012 was conducted by interviewing a representative sample of 4,556 employers in India. Employers forecast a dynamic labor market in India during first quarter of 2012. With 43 per cent of employers anticipating an increase in staffing levels, 2 per cent predicting a decrease and 35 per cent expecting no change, the Net Employment Outlook stands at +41 per cent. Employers in all four regions expect to grow payrolls in first quarter of 2012. A vigorous hiring pace is predicted in the East, the South and the West, with employers reporting Net Employment Outlooks of +44 per cent. In the North, employers report robust hiring intentions, with an Outlook of +40 per cent. Employers forecast workforce gains in all seven industry sectors during first quarter of 2012. The most optimistic Net Employment Outlook of +49 per cent is reported in the Services sector, and bullish hiring plans are also evident in the Mining & Construction sector, where employers report an Outlook of +47 per cent. Booming labor markets are likely in both the Finance, Insurance & Real Estate sector and the Manufacturing sector, according to employers, who report Outlooks of +44 per cent and +43 per cent, respectively. Brisk hiring activity is expected in the Transportation & Utilities sector, with an Outlook of +34 per cent and the Public Administration & Education sector, where the Outlook stands at +33 per cent.

PepsiCo Inc expects to cut 8,700 jobs as part of a plan to save an extra $1.5 billion over the next three years, as it pours more money into its brands.

Its shares fell 1.1 percent to $66 in premarket trading from Wednesday's close of $66.74 on the New York Stock exchange.

PepsiCo, maker of Sierra Mist soda, Tropicana juice and Gatorade sports drink, also reported better-than-expected fourth-quarter profit and forecast a 5 percent decline in 2012 earnings as it increases advertising and marketing by $500 million to $600 million.

The investment will be focused on 12 brands, including Pepsi-Cola, Lay's, Gatorade, Tropicana, Doritos and 7-UP. It is trying to improve performance in North America, where it lags behind archrival Coca-Cola Co.

For 2013, PepsiCo expects earnings to grow at a high-single-digit rate.

The job cuts will occur in 30 countries, PepsiCo said.

The $1.5 billion in extra savings is in addition to $1.5 billion it already planned to save over that period.

PepsiCo also said that Massimo D'Amore, president of its Global Beverages Group, would retire at the end of February.

The company reported a fourth-quarter profit of $1.42 billion, or 89 cents per share, up from $1.37 billion, or 85 cents per share, a year earlier.

Excluding items, PepsiCo earned $1.15 per share, topping analysts' average estimate of $1.13 per share, according to Thomson Reuters I/B/E/S.

Revenue rose 11 percent to $20.2 billion.

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Corporate culture

In six words, corporate culture is "How we do things around here."

Corporate culture is the collective behavior of people using common corporate vision, goals, shared values, beliefs, habits, working language, systems, and symbols. It is interwoven with processes, technologies, learning and significant events. In addition, different individuals bring to the workplace their own uniqueness, knowledge, and ethnic culture. So corporate culture encompasses moral, social, and behavioral norms of your organization based on the values, beliefs, attitudes, and priorities of its members.

Corporate culture can be transformed, but leadership to sustain anything that sweeping has to come from "the top."

Adaptive Cultures

Your corporate culture is good only if it fits its context, i.e. your business space and your business strategy. In today's rapidly changing economy, "only cultures that can help organizations anticipate and adapt to environmental change will be associated with superior performance over the long time."⁸ Research findings¹⁰ show that cultures that are externally oriented (e.g. risk taking, readiness to meet new challenges) tend to be more strongly associated with organizational performance (operationalized using a range of measures) than do those cultures which are bureaucratic and predominantly internally focused.

Corporate Culture: The Three Levels

The three levels of a corporate culture are

1. Surface Level: At this level, culture is both enacted and reinforced through visible appearances and behaviors, such as physical layouts, dress codes, organizational structure, company policies, procedures and programs, and attitudes.

2. Middle Level: Here, culture is manifested through our beliefs and values.

3. Deepest Level: At this level, culture is manifested through basic assumptions – our long-learned, automatic responses and established opinions.

by Priti Shah

Laurent & Benon Management Consultants Ltd

Every organization must be prepared to abandon everything it
does to survive in the future.
Peter F. Drucker